Luke Moulton

Here's a good example of why you should use negative keywords in AdWords. Take a look at the search I performed when looking for a "live chat software" solution and note the second paid result.  One would asume the addition of the word "software" in my search query would insinuate my intent. I'm not in-fact looking for love on [...]

Thought I’d share a method of longtail keyword research I’ve started experimenting with recently. It uses two clever tools that have become an important part of my keyword research arsenal: Market Samurai (aff) and Ubersuggest. Google Suggest seems to give you many more broad match terms than what Google’s Keyword tool does, so using a keyword [...]

A couple of weeks ago I noticed Google were testing an expanded search results for brand style searches. While I didn’t look at it in too much detail, Ryan Malone posted an excellent piece on this new search result display format. At the time, Google were displaying the normal search result together with 12 additional site [...]

Deciding to invest a heap of time, effort and money into social media shouldn’t be a leap of faith. Here’s a quick video I put together to help businesses find out if their target audience are using Facebook. If after watching the video you’ve found that lots of your target audience are on Facebook, you [...]

Two weeks ago I launched a used boat classifieds section on BoatsPlus, one of my larger sites. Up until now, Boatsplus has been a marine showcase site; it endeavors to profile most of the popular outboards and power boats in the Australian market. Getting traction with a classifieds system is tough. I mean look at [...]

Assisting a client with some recruitment recently got me to thinking; should employers and recruiters consider candidates’ social network reach? Perhaps there are some questions around this that need to be asked during the recruitment processes – taken on a case by case basis of course. It’s easy enough to find out how many Twitter followers and [...]

Last week I blogged about how I use Reeder, Posterous and WordPress for blog curation, and fortuitously, this week sees the release of a purpose built curation tool called Storify. I was getting quite excited with Storify… until I published by curated story. After publishing the post below I found a BIG reason not to [...]

I’ve always been a fan of the book “Don’t make me think!” by Steve Kruge. As a book on website usability, among other valuable usability insights, it promotes the use of conventions that web users are used to. Conventions like having your logo at the top left, a navigation bar at the top or side [...]

Took this photo this morning using the new iPhone Photosynth app and posted via it via Posterous.

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