Luke Moulton

A place for all my stuff

Most of us have a few social media profiles on the go these days so it's nice to give them all a home; a place to hang out together. This is where mine reside. Within these pages you'll find personal day to day musings mixed with some online marketing insights.

21 February 2010 2 Comments

Gorilla Marketing with Laptop Stickers

Gorilla Marketing with Laptop Stickers

A Small Business Big Marketing podcast listener recently took the time to contact me to say thanks for the content Timbo Reid and I provide on our marketing podcast (#12 best new business podcast iTunes ‘09 ).
Our listener Vic sells an awesome laptop branding product called Lap-Raps . Lap-Raps are essentially laptop artwork [...]

4 February 2010 0 Comments

What Getting to Page 1 on Google Means

I like graphs. Although I basically flunked out of Engineering at uni, I really do like what stats can tell you. Thanks Google Analytics! I came across the interesting graph below while doing some keyword traffic analysis in Analytics.

This graph shows the number of visits (orange line) and transaction (blue) from a particular keyword in [...]

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5 December 2009 0 Comments

Making the Most of Your Shopping Cart Thank You Page

While purchasing some Christmas pressies online, it struck me that many e-commerce checkout Thank You pages don’t help market the merchant. And why should they? The customer’s already purchased, he or she’s done what you wanted them to do right? Transaction complete, thanks for coming.
Payment Complete Thanks You pages often have a lot of boring, [...]

1 December 2009 2 Comments

Doing Your Due Diligence Before Buying a Website

… that was one of the titles I considered before posting my first fist blog article on Flippa, where I’ve recently started as marketing manager. If you’re new to buying and selling websites, this post, Buying your first website, will hopefully give you some tips to help with due diligence.  It’s a little bit techie, [...]

19 November 2009 0 Comments

6 Content Essentials for Your Business Website

As a web developer for 7 years, I project managed the development of 100’s of website and found that the most challenging aspect of almost every project was squeezing content out of clients.
Let’s face it, not everyone’s a writer, and there’s plenty of business people who struggle to come up with the goods when it [...]

19 November 2009 0 Comments

Attacking the hills

Having recently turned 34 I looked down and realised that the bump wasn’t getting any smaller and my exercise regime had dwindled to putting the rubbish bins out once a week. So, I subsequently had an early mini mid life crisis and went and bought a mountain bike.
We live in a beautiful spot on the [...]

18 November 2009 4 Comments

Why a personal Blog?

Finally I’ve put my a into g and setup a personal blog, keeping it up to date will be the challenge. But why a personal blog? Isn’t it a bit… self serving, narcissistic even? Initially I thought it a bit wankeresk, but having recently ready Gary Vaynerchuck’s book, Crush It! while on holiday in Eden, [...]