Designing Attraction with brand relationship engineering
An excellent article in Sashing magazine about how Apple is creating intimate brand relationships with consumers. A good explanation of why we lust after certain brands.
> There are many types of relationships, but we can put brand-consumer relationships into three categories: acquaintance, friend and lover. When someone purchases a bag of apples at the grocery store, they’re demonstrating an acquaintanceship with apples. They’ve interacted with apples before, but there’s no deep attachment, and there has been very little bonding with the product.
