Luke Moulton

Luke Moulton HQ

Most of us have a few social media profiles on the go these days so it's nice to give them all a home; a place to hang out together. This is where mine reside. Within these pages you'll find personal day to day musings mixed with some online marketing insights, photos and random stuff.

19 April 2011 0 Comments

Photosynth 360 panoramic photos on iPhone

Microsoft recently released a panoramic iPhone app called Photosynth which allows you to take 360 degree photos. Coming across apps like these alway makes me think of the applications for businesses on the web. This one looks like it could be an excellent tool for many small business websites. Real-estate, accommodation, restaurants, tourist destinations, could [...]

18 April 2011 3 Comments

Blog Curation with Posterous & WordPress

Recently I've been devouring James Schramko's Fast Web Formula #2 DVD's and after watching a session with the "grandfather" of Australian Internet marketing, Ed Dale, decided it might be time to look into blog curation. So what is blog curation? Truth be told, you're probably already using social media to curate. If you're using Twitter [...]

18 April 2011 0 Comments

Designing Attraction with brand relationship engineering

An excellent article in Sashing magazine about how Apple is creating intimate brand relationships with consumers. A good explanation of why we lust after certain brands.  > There are many types of relationships, but we can put brand-consumer relationships into three categories: acquaintance, friend and lover. When someone purchases a bag of apples at the grocery store, they’re [...]

20 December 2010 2 Comments

How to make your own website

Some time back I built a website called How To Make Websites. Originally setup as a membership site with WordPress and Wishlist Member and a $47 once off price tag, I’ve done little to drive traffic to the site. With so many other projects on the boil, instead of letting it sit their doing bugger [...]

14 December 2010 6 Comments

WordPress as a Wiki or Documentation Platform

Using WordPress, ScreenSteps and Thesis to create a work wiki or documentation platform After looking around for a suitable wiki to assist with publish lessons and guides for my virtual assistants, I finally decided to go back to my tried and true friend, WordPress. There are plenty of paid services out there, but I’m spending [...]

23 November 2010 0 Comments

Email marketing: One Email, One Message, One Action

Thought it was about time to give my blog some love – besides with the silly season upon us I’m starting to see some online etailers sending some less than ideal email marketing campaigns. Having spent some time doing online marketing over the last couple of years, I’ve learned one valuable lesson: One email, one [...]

16 September 2010 0 Comments

Don’t Fall for this “Speed Up Your Mac” scam

There’s a Apple stylized graphic doing the rounds at the moment that could trick some people into deleting important files on their Mac. The graphic promises to speed up your Mac by executing a “sudo” command from the terminal window. DO NOT EXECUTE THE SUDO COMMAND. I was sent the link by a friend but [...]

18 August 2010 0 Comments

Search Methodology: The Keyword Search Funnel

Ok, so let me explain. The above represents how a person first thinks about, then searches for a solution to a problem. The steps can vary depending on the problem/solution, but holds true (roughly) and illustrates: The internal monologue: not always typed into a search engine, but represents the essence of the problem, desire or [...]

23 July 2010 14 Comments

Why I decided to leave Flippa.com

View Larger Map Two weeks ago I tended my resignation as the Marketing Manager at Flippa.com. The above map will explain the the main reason for my departure, the other being the 9lb one I leave at home when I make the journey. Almost 3 hours commuting everyday with a new borne bouncing baby girl [...]

22 July 2010 0 Comments

Focusing on the right keywords for SEO

Q: What's keywords should you focus on optimising your e-commerce website for? Keywords that delivering 1000 visits per month and convert at 1% or keywords with 100 visits per month converting at 10%? A: Start by focusing on the 100 visits per month keywords, they're much less competitive. Posted via email from lukemoulton’s posterous