Luke Moulton

The other evening I attended my first Social Media Club Melbourne meetup to listen to 3 local entrepreneurs chat about how they’re using social media effectively to build their businesses and their brands. The three blokes in the spotlight were: Scott Kilmartin from Haul Steve Sammartino from Rentoid.com and Sahil Merchant from MagNation If had [...]

If you’re in any other country apart from the U.S. then you’re going to have to wait till “late April” to get your grubby little hands on an iPad. While our friends over the ditch in the U. S. of A. are currently able to per-order their WiFi iPad, available as of the 3rd April, [...]

While recently reviewing WordPress shopping cart plugins, I came across the Tobashops Wordress theme. On the surface it looks very very cool – great layout and even has a product review functionality. However, adding a product to my cart, here’s the page I’m sent to: What’s wrong with this picture? The first button I see [...]

Branding your business professionally from the start is so important for establishing credibility and brand character. When you’re starting out though, it can be difficult to find $3000 in the startup budget for a graphic designer. Let’s be honest, wouldn’t it be nice to put that money towards an AdWords campaign, or a couple of [...]

A Small Business Big Marketing podcast listener recently took the time to contact me to say thanks for the content Timbo Reid and I provide on our marketing podcast (#12 best new business podcast iTunes ’09 ). Our listener Vic sells an awesome laptop branding product called Lap-Raps . Lap-Raps are essentially laptop artwork stickers [...]

I like graphs. Although I basically flunked out of Engineering at uni, I really do like what stats can tell you. Thanks Google Analytics! I came across the interesting graph below while doing some keyword traffic analysis in Analytics. This graph shows the number of visits (orange line) and transaction (blue) from a particular keyword [...]

While purchasing some Christmas pressies online, it struck me that many e-commerce checkout Thank You pages don’t help market the merchant. And why should they? The customer’s already purchased, he or she’s done what you wanted them to do right? Transaction complete, thanks for coming. Payment Complete Thanks You pages often have a lot of [...]

… that was one of the titles I considered before posting my first fist blog article on Flippa, where I’ve recently started as marketing manager. If you’re new to buying and selling websites, this post, Buying your first website, will hopefully give you some tips to help with due diligence.  It’s a little bit techie, [...]

As a web developer for 7 years, I project managed the development of 100′s of website and found that the most challenging aspect of almost every project was squeezing content out of clients. Let’s face it, not everyone’s a writer, and there’s plenty of business people who struggle to come up with the goods when [...]

Having recently turned 34 I looked down and realised that the bump wasn’t getting any smaller and my exercise regime had dwindled to putting the rubbish bins out once a week. So, I subsequently had an early mini mid life crisis and went and bought a mountain bike. We live in a beautiful spot on [...]