Luke Moulton

Microsoft recently released a panoramic iPhone app called Photosynth which allows you to take 360 degree photos. Coming across apps like these alway makes me think of the applications for businesses on the web. This one looks like it could be an excellent tool for many small business websites. Real-estate, accommodation, restaurants, tourist destinations, could [...]

Recently I've been devouring James Schramko's Fast Web Formula #2 DVD's and after watching a session with the "grandfather" of Australian Internet marketing, Ed Dale, decided it might be time to look into blog curation. So what is blog curation? Truth be told, you're probably already using social media to curate. If you're using Twitter [...]

An excellent article in Sashing magazine about how Apple is creating intimate brand relationships with consumers. A good explanation of why we lust after certain brands.  > There are many types of relationships, but we can put brand-consumer relationships into three categories: acquaintance, friend and lover. When someone purchases a bag of apples at the grocery store, they’re [...]

Some time back I built a website called How To Make Websites. Originally setup as a membership site with WordPress and Wishlist Member and a $47 once off price tag, I’ve done little to drive traffic to the site. With so many other projects on the boil, instead of letting it sit their doing bugger [...]

Using WordPress, ScreenSteps and Thesis to create a work wiki or documentation platform After looking around for a suitable wiki to assist with publish lessons and guides for my virtual assistants, I finally decided to go back to my tried and true friend, WordPress. There are plenty of paid services out there, but I’m spending [...]

Thought it was about time to give my blog some love – besides with the silly season upon us I’m starting to see some online etailers sending some less than ideal email marketing campaigns. Having spent some time doing online marketing over the last couple of years, I’ve learned one valuable lesson: One email, one [...]

There’s a Apple stylized graphic doing the rounds at the moment that could trick some people into deleting important files on their Mac. The graphic promises to speed up your Mac by executing a “sudo” command from the terminal window. DO NOT EXECUTE THE SUDO COMMAND. I was sent the link by a friend but [...]

Ok, so let me explain. The above represents how a person first thinks about, then searches for a solution to a problem. The steps can vary depending on the problem/solution, but holds true (roughly) and illustrates: The internal monologue: not always typed into a search engine, but represents the essence of the problem, desire or [...]

View Larger Map Two weeks ago I tended my resignation as the Marketing Manager at Flippa.com. The above map will explain the the main reason for my departure, the other being the 9lb one I leave at home when I make the journey. Almost 3 hours commuting everyday with a new borne bouncing baby girl [...]

Q: What's keywords should you focus on optimising your e-commerce website for? Keywords that delivering 1000 visits per month and convert at 1% or keywords with 100 visits per month converting at 10%? A: Start by focusing on the 100 visits per month keywords, they're much less competitive. Posted via email from lukemoulton’s posterous