How to give someone access to your YouTube account

Here’s how to invite someone to your YouTube channel/account so they can assist with publishing videos and editing video descriptions.

  1. Login to your YouTube account then go to
  2. Click on Setting in the right hand menu
  3. Click Permissions
  4. Click the Invite link
  5. Add the person’s email address and select the access you’d like to give them. In most cases this will be the Editor access level.

Google Analytics 4 Headaches?

With Google’s universal analytics just about to be sunset (at the time of writing), many digital marketers are making the final rush to ensure GA4 is setup and collecting valuable data.

And many are tearing their hair out trying to generate the same reports they grew to know and love in the “old” Google Universal Analytics.

If you’re frustrated and confused… you’re not alone.

Getting to know and generate meaningful reports in a GA4 is a learning curve. Here are some of the resources I’ve been using to retool:

Loom, My Favourite Productivity Tool

Loom video stats

I’ve been using Loom now for a couple of years now and don’t know how I’d live without it. I use it to explain things to colleagues that would otherwise take me much longer to explain via text (in Slack or email).

Loom videos save time and confusion.

As a bonus, I’ve started turning my Loom videos into quick and dirty Standard Operating Procedures (SOP’s) on Confluence or Notion WIKIS. Loom creates a transcription of your videos that can be copied, pasted and edited.