With Google’s universal analytics just about to be sunset (at the time of writing), many digital marketers are making the final rush to ensure GA4 is setup and collecting valuable data.
And many are tearing their hair out trying to generate the same reports they grew to know and love in the “old” Google Universal Analytics.
If you’re frustrated and confused… you’re not alone.
Getting to know and generate meaningful reports in a GA4 is a learning curve. Here are some of the resources I’ve been using to retool: